Associate Programs Newsletter #563 Nov. 21, 2013.
An unusual, new rewards affiliate network called Yub has been
launched with $12 million in funding.
Based in Mountain View, California, it's being promoted as the
"world's first offline affiliate network".
But Yub isn't offline - it's the stores that are offline. It aims
to drive website visitors to bricks and mortar stores to spend
money and earn rewards.
Here's how it works...
A store has a special offer it wants to promote, for example,
"Get $2 in your account when you spend $5 at Pete's Coffee".
(Other examples include loyalty points, gift cards, extra airline
miles, or donations to a charity.)
No coupon is required.
Affiliates choose from the offers available and place them on
their website.
The main idea is for the store to make the offer so enticing that
the website visitor is willing to hand over their email address
and credit card number to Yub.
The customer goes to Pete's Coffee store and uses their credit
card to buy a coffee. The sale is tracked and a $2 reward - or
whatever - is placed in the customer's account.
Naturally, the affiliate who recommended the purchase earns a
commission.
Yub, which is starting with 20 employees, promises affiliates
exclusive deals and world class brands. We'll see. They nearly
all affiliate networks say that.
When I read that Yub is collecting credit card numbers, I
wondered about security risks.
However, Yub CEO and co-founder Alex Rampell says Yub won't track
the expiration date, CVV code or billing zip code associated with
each credit card. ("Since Yub is not directly using them to make
any transactions, they're not necessary," the Wall Street Journal
explains.)
Yub is testing things with a small number of merchants and
expects to grow.
The program is suitable only for U.S. credit and debit cards.
For affiliates, Yub looks easy to join.
"Currently we work with loyalty and points websites, coupon
sites, cash back sites, game developers, and monetization
providers. Yub offers are also perfect for your blog, YouTube
channel, Facebook page, shopping site or any website at all!" the
website says.
Yub even goes as far as saying, "Anyone can be an affiliate."
However, the affiliate agreement says Yub won't pay you until
you've earned more than $100, so that should scare away affiliate
newcomers and anyone hoping to give it a small test.
Setting the minimum payout mark at $100 seems a bit high to me. I
guess they're aiming at experienced affiliates only.
More reading:
Yub Raises $12m In Funding
http://www.finsmes.com/2013/11/yub-raises-12m-funding.html
Yub Lures Online Customers into Brick-and-Mortar Stores
http://blogs.wsj.com/digits/2013/11/18/yub-lures-online-customers-into-brick-and-mortar-stores/
Yub's loyalty program aims to bring more convenience and
transparency to affiliate marketing
http://venturebeat.com/2013/11/18/yubs-loyalty-program-aims-to-bring-more-convenience-and-transparency-to-affiliate-marketing/
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Thought for today: Magical things
=================================
"The world is full of magical things patiently waiting for our
wits to grow sharper." - Bertrand Russell.
All the best
Allan Gardyne
P.S. Remember, you can Like us at Facebook...
http://www.Facebook.com/AssociatePrograms
Thanks!
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